3in is a fusion of the first syllables of the three words: indeed, inspired, and ingenious. From this core, three brand essences emerge: genuine, delicate and excellent. Ultimately, our brand pursues wine that is authentic, has uncompromised flavor and a taste that is supreme.
3 is the largest number of the Chinese Taoist culture: one generates two, two generates three, three generates everything.
IN is a relevant word in today’s globalized society. IN is short for international; it is concise, easy to remember, and an iconic word for a global brand.
Meet the Winemaker
- Cabernet Sauvignon